Big Box Retailers Adopt Private Label

The emergence and adoption of innovative business models, new distribution channels, direct-to-consumer brands, and a renewed focus on the customer experience has forever changed the retail landscape. After a decade of upheaval and transformation, the truths and trends of a new retail era are emerging.

In response, innovative retailers are pursuing new strategies to achieve success in a fast-moving retail landscape. In particular, merchants are looking to differentiate by offering specialized products and services specifically targeted to meet customers’ needs.

Private label brands have proven an effective and compelling opportunity to establish product differentiation, to connect with customers, and to build brand loyalty.

In this white paper, we will look at the impact of private label strategies on the retail economy and learn how big box retailers are leveraging private label to differentiate, protect market share, and increase sales in the new retail landscape.

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